Content marketing has become a bit of a buzzword lately. From small businesses to branded organizations and from B2B’s to B2Cs, a growing number of businesses direct their attention to content marketing. Although any organization can achieve benefits from content marketing somehow, it pays startups by saving them from the difficulty of making a start with traditional marketing strategies.
Many startups have already realized the importance of content marketing. According to the results of WPCurve’s survey targeting startups and investigating how they approach content marketing, 89% of startups are using content marketing, 70% of them are happy with content marketing and content marketing is an important growth channel for 66% of startups.
By adopting an effective content marketing strategy, you can easily overcome main challenges many other startups face. Content marketing which requires you to consistently create and distribute valuable information for your target audience can make different contributions to your overall success.
Create awareness with minimum cost
As a startup one of the prior things you need to accomplish is pulling people’s attention in order to create awareness. Although traditional advertising is the first option that comes to mind as far as awareness concerned, it can be hard-to-reach for many startups due to limited marketing budget. On the other hand content marketing constitutes a cost-effective alternative to traditional advertising which provides the exposure you require to create awareness. Many of the distribution channels you may choose to deliver your content do not even require you to pay a fee thanks to ubiquitous digital publishing opportunities.
Invest in yourself
In order to create high quality content consistently, you will need to expand your knowledge by using various resources. Learning new things will help you understand the expectations of your target audience and find right answers to their questions. By doing so you will not only invest in yourself by continuous learning but also overcome the challenge of finding content topics. Creating valuable content on a regular basis will help your startup establish itself as an expert in its field in the long run.
Build strong relationships
Knowing pain points and expectations of your target audience and producing content accordingly helps you educate and engage them. Regularly updated content not only gives your target audience a reason to visit your website again but also attracts new visitors and engages them on a regular basis. Continuous interaction with your audience means continuous feedback and new content opportunities that exactly match their needs. Providing them the information they require, contributes to a strong relationship between you and your target audience.
Differentiate your startup
Content marketing requires a customer-oriented approach rather than an egocentric approach that focuses on product and services. In other words instead of bragging about how great your products are and trying to convince them why customers should choose you against your competitors; the only way to differentiate is understanding your customers better and answering their needs accordingly. By providing valuable and informative content you can establish yourself as an expert in your field and differentiate your startup with the knowledge you have and the powerful insights you provide.
Develop a long-term strategy
Content marketing requires creating valuable content in a way that reflects knowledge and area of expertise or solves customers’ pain points. It also requires a process that includes ongoing listening, continuous learning and evaluation and problem solving. Every piece you write to create a valuable content takes you a step further by teaching you something new and giving you the chance to understand your target audience better and to provide solutions that match their needs. This continuous effort will help you to adopt a long-term strategy will eventually evolve.
Startups often face with many obstacles at the very beginning of their journey. While dealing with financial concerns, time-management issues and the pressure of new responsibilities, they also need to adopt the most convenient marketing approach that will carry their startup to success. Content marketing arise as an effective method which makes different contributions to overall success of startups by helping them to create awareness, build strong relationships and differentiate.