AR app

8 Steps to Build an Effective AR Strategy


Augmented reality (AR) technology is thriving. 

Each day we read some news about AR-based projects of a technology company. Tech giants like Apple, Google, Facebook, and Snapchat are working hard to develop AR technologies that will take them one step further. 

Because this technology promises a bright future.

According to recent market research, AR market is expected to reach approximately USD 30 billion at a CAGR of roughly 39% during the forecast period 2017-2023.

So, there has never been a better time to include AR in your mobile technologies. But before getting down to this job, make sure you have an effective AR strategy.

Below tips, might help you to build a convenient AR strategy in 8 steps. 

1.     Understand customer expectations

Although AR is a buzzword and continues to pull attention, it still needs to offer a benefit. In other words, developing an AR-based app for the sake of following the hype would be wrong. Instead, adopt a customer-oriented approach while building your app. 

Try to understand what users expect from AR. This helps you offer tailor-made solutions that answer their needs. Make sure you contribute to the user’s life with your app. You can do this by enhancing experience, improving productivity, or simplifying a process. When you develop your product around this concern, you can have a chance to build a stronger bond with your audience. This will also help you develop a compelling messaging strategy.

2.     Understand the competition

The number of AR-based applications is increasing each day. We see different use cases for both consumers and enterprises covering fields like entertainment, education, manufacturing, etc.  So, the competition is increasing, and you need to be prepared to have a strong position. 

Try to understand the competition. Who are the main actors? Who produces what? How do they position their solutions?  Which communication channels do they use? How do their messages sound? Questions can vary.

 The answers to these questions will help you to gauge your app’s position among its rivals. Having an idea about current AR apps can help you build a better one. This would help you to develop the right differentiation strategy.

3.     Build a successful mobile development team and train them  

Mobile devices are at the center of AR applications. Their developments shape the progress of AR technology. In other words, AR and mobile devices influence each other. That is why AR has been a critical area of promotion for technology companies like Google and Apple. Since mobile is the core of AR technology, the most significant task falls to your mobile developer team. 

AR is quite new and still in progress. So, your team would need some training to catch up on the latest updates. Besides, they might also need to develop new skills like content creation, computer vision, 3D modeling, and user interface design. 

AR resources abound. Technology companies like Apple and Google offer their resources to promote the use of their platforms. There are also many other useful resources, like online courses and materials provided by independent developers. So, make sure that your team reaches these resources to improve their AR skills.

4.     Choose the right developer platform

The number of developer platforms that support AR is increasing. Large technology companies already developed their platforms. Apple’s ARKit and Google’s ARCore are among them. 

On the other hand, many independent AR platforms offer their SDKs.  EasyAR, Vuforia, MaxST, DeepAR, and Wikitude are among these platforms.  

So, the options abound. Your job is to choose the best fit for your needs. To achieve this, you should bring together your app development teams and discuss their requirements and current platform options. Understanding what these platforms offer and comparing them with your team’s expectations can help you to make the right choice. You should always consider possible support needs you might have in the future and make a decision accordingly.

5.     Find experts when necessary

 Even if you bring together a group of experienced mobile developers, their experience might fall short when it comes to AR. 

AR is a new concept, and its best practices are the result of lessons learned. That is why developers need a deep understanding of this technology. And this is possible when they have enough experience.

So, outsourcing experts with direct experience in AR and getting them together with your mobile development teams is the right step to take.

6.     Develop quality content

AR is pulling constant attention-grabbing by nature, but content still plays a crucial role in the success of AR apps. Whether you develop a business app or a game, you need to focus on the content you provide. For AR apps, content means the story, and, the visual elements like 3D models. 

While creating your content, consider your target audience and the nature of your app. Choose the right tools to create quality content. Try to combine all your content elements consistently in a way that answers your audience’s expectations.

7.     Make sure your app is ready

Testing is a crucial part of an app’s launch process. But when it comes to AR, it becomes more critical. 

AR is totally about user experience and testing an AR app is more like testing a video game. That is why, while testing an AR app, it is essential to focus on enhancing user experience. To achieve this, test your app with as many variables as you can. For example, use different devices to evaluate the performance of your AR features.   Include different target groups in your tests to assess if your app is understandable and easy-to-use enough for different groups of people.

8.     Help users to understand the technology

So, your app is ready to meet with your audience. Now, it is time to promote your app to reach a wider audience. Make sure that you developed the right communication plan to convey your message. Think about your audience. Who are you targeting? What are the best channels to reach them? Your answers will shape your messaging. 

You can develop your messaging around the benefits of your app like enhancing the user experience or improving productivity.

Since AR is still a novel concept for many people, consider including a short definition of this technology at the info section of your app. Thus, you might give your audience an idea about the AR and help them to understand what your app is about quickly.


As a thriving technology, AR promises a lot for different industries. If you are planning to include this technology in your products, now is the best time to set to work.  By developing an effective AR strategy at the beginning of your efforts, you can take the right steps to get the best out of this technology.